WEB
WEB
My first job over the Internet was for the Discovery Channel during the early 1990s. At the time, the Internet was a magical discovery and to complete my assignment the technical staff of the Discovery Channel patiently coached me over the phone. File Transfer Protocol, Zip files, and even Image Compression were brand new words to me. However, and without hesitation, I decided right there to master this modern technology.
Like many before and after me, my learning process began by building my personal website, then friend's sites followed. Now strangers and companies are often the norm. Today almost anyone has a website, but there is far more to a website than a beautiful face. For a site to be seen by potential clients, it has to rank high in Search Engines. Many strategies can be implemented to increase a website's ranking. Email campaigns, for example, are a significant aspect that should be taken into consideration when promoting one's website, a particular product, or service.
While to rank high with Search Engines is a complex and extremely technical procedure, demanding constant care, a well-planned and executed email campaign is seasonal and greatly complements the efforts to higher one's ranking. Manuel Bruges designs and codes' websites with SEO in mind, including translation and localized targeting, which is particularly helpful to those wishing to promote themselves or their products in Japan. He can, also, plan and execute email campaigns from scratch or follow your already existing design.
My approach is simple and to the point.
Examples published in English.
Websites
I’ve been doing websites for more than a decade, above you can find one of my earliest and still in use website. If you want a new website, just a facelift to your current one, or learn the basics on how to build one yourself, please contact Manuel Bruges.
Email Marketing
Professionally designed email newsletters that match your branding and website are an important marketing strategy of any of today’s successful companies. Manuel Bruges can plan, design and manage your Email Marketing Campaigns.
SEO
You might have a beautiful and well-constructed website, but if it has a low domain authority, the possibility to attract new and potential clients significantly decreases. Manuel Bruges can assist you in achieving your desired web goals.
Email Campaign
Statistics reveal that Email Marketing is far more efficient than social media because it moves the business conversation into a more personal level. However, we are tired of campaigns that clutter our inbox and waste our valuable time. A sharp line separates a good marketing campaign that engages the subscriber, from those we regard as junk. A campaign should deepen the relationship we have with our audience. Contact Manuel Bruges to learn more about how to plan and execute your email campaign.
Focus on the essentials - SEO.
Focus on the essentials - SEO.
Search Engine Optimization is a tricky and rapidly changing profession, and because it does not yield immediate results we should be careful when hiring someone to help increase our web visibility. A short while ago the focus on keywords was one of the best and most standard practices. However, as it often happens, lazy people abused and presently keywords mean little to a Search Engine.
Of course, keywords are not completely dead, Search Engines still need some text to understand what the company does, or what a picture is about, but Search Engines are growing in sophistication and the placement and meaning and not the particular words, are presently a better approach.
To rank high in Search Engines, you need a dedicated expert to tweak periodically your website and implement the best and most current practices. Nevertheless, some basics should be included on your website from the beginning, even by those not planning to pursue Engine Optimization aggressively. Contact Manuel Bruges if you want to know more about SEO.
Vector Images
Vector images are becoming more popular on the Internet, and there are pros and cons of using them. Not long ago the Vector format was mostly suited to images of simple geometric shapes. Today the possibilities are immense. The possibility to enlarge the same graphic indefinitely without quality loss is highly appealing, and here lays much of the attraction of SVG (Scalable Vector Graphics). SVG images are particularly useful when dealing with high-resolution screens and assets that need to be displayed at varying sizes. High screen resolution produces beautiful results, but to take advantage our images require more detail, which means larger size images and longer download time. On the other hand, SWG images are resolution and scale independent. Contact Manuel Bruges to learn more about Vector images.
Current Website Considerations
Today a web presence is a prerequisite to any business and to rank high on search engines a necessity. However, each year technological advancements push website fundamentals further. Yesterday we looked at Google's page ranking for clues, today we favor domain and page authority as well as trust and citation flow. Nevertheless, to achieve a domain authority of 100, like Facebook or Google is extremely challenging. It is wrong to think that we can increase our domain authority by tweaking this and that. Domain authority is hard to influence directly, and you cannot change it as easy as your meta tags.
To improve our domain authority we have to look at the bigger picture of today's SEO and understand that traffic, organic search results, and ranking are primarily achieved by focusing on content.
Google has confirmed that today more web searches are done using a mobile device than any other web device. Consequently, to succeed on the web, you need to possess a responsive website that can be accessed and easily interacted using a variety of different devices.
A web page seen on a large computer screen differs from that of a small screen of a mobile phone or watch. This means that website construction, today, has to be flexible. Presently, website construction and design should be created primarily with the mobile devices in mind and only then concern with the lap and desktop size and technology. This approach facilitates the development websites that are responsive and easily accessed by a broad variety of devices.
The fluid grid concept (when the elements of a web page are sized based on the relative percentage, rather than absolute units like pixels and points), flexible images (images that can be resized to fit within a changing element size), and media queries (that allow different CSS style rules for the various devices), are an important part of building responsive websites and today regarded as the web norm. Google, for example, is given ranking priority to mobile friendly websites and penalizing those who do not prioritize the portable device access. This fact significantly affects the way our site is viewed and ranked by the search engines.
These and other important aspects are taken into consideration by Manuel Bruges when building websites.
